Neil Gannon Get in touch
Get in touch

More of the work.

  1. UniteVerse

    NowFractional mandate

    The cultural intelligence platform for the night-time economy, live music and hospitality.

    “They built our brand from the ground up and made Uniteverse a name people wanted to be part of, all while keeping commercial results front and center. A rare marketing leader who delivers both brand love and business growth.”

    Adrian Norman, Co-Founder and CEO, UniteVerse
  2. TagMix

    2022 to 2024Marketing and Partnerships Director

    Part-time, for an app that makes phone video sound as good as it looks.

  3. E1 Brew Co.

    2021 to 2022Commercial and marketing consultant

    Hired for three months, stayed more than nine.

  4. Triple A

    2018 to 2022Co-Founder

    Brand partnerships with film and documentary, built to contribute to culture, not sponsor it.

  5. Hop King

    2018 to 2026Shareholder, adviser and consultant

    A beer and skateboarding brand, with a skate park and taproom in Bermondsey.

  6. Britain’s Beer Alliance

    2015 to 2018Marketing and Commercial Director

    There’s a Beer for That. A £20M industry campaign with a spot by Michael Winterbottom, later adopted in the Netherlands, Australia and Finland.

    An industry body backed by Heineken, AB InBev, Molson Coors, SAB and Carlsberg.

    4 awards
    • Best Experiential, Beer and Cider Marketing Awards UK 2017
    • Best Integrated Marketing Campaign, Beer Marketing Awards UK 2016
    • Best Craft Beer On Trade promotion, S.I.B.A. 2016
    • Best Off Trade Craft beer promotion, S.I.B.A. 2016
    • Best Experiential, Beer and Cider Marketing Awards UK 2017
    • Best Integrated Marketing Campaign, Beer Marketing Awards UK 2016
    • Best Craft Beer On Trade promotion, S.I.B.A. 2016
    • Best Off Trade Craft beer promotion, S.I.B.A. 2016

    “What I rated most though was that he combined his experience and expertise with innovation, always looking for new ways of doing things and new ideas.”

    Jack Daniel, Worked with Neil on the same team at Britain’s Beer Alliance, 2017
    The Grocer, 2016
  7. Western Union

    2013 to 2015Global Product Marketing Director, then Global Director of Marketing and Customer Strategy

    Repositioned a brand most people said couldn’t be repositioned: first the This is WU creative platform, then its first global consumer proposition, behind My WU.

    “…Neil brings drive, passion and vision into his role and was able to motivate those around him.”

    Meghan Walsh, Worked with Neil on the same team at Western Union, 2015
  8. Electrolux

    2008 to 2012Director of Marketing, EMEA

    Moved a product-led business towards the consumer, and put The Cube, a £180-a-ticket restaurant, on the roof of London’s Royal Festival Hall.

    “…Neil’s responsible for driving & advocating some truly ground breaking projects, which have shaped the way in which the Electrolux group conducts it’s marketing.”

    Olivia Kaye, Reported to Neil at Electrolux, 2012
    Electrolux press release, 2011
  9. Staropramen and Beck’s

    2002 to 2006Global Brand Manager, then Beck’s

    The first global brand manager for Staropramen, which grew more than 300% outside its home market. Later launched Beck’s in Poland and in Nigeria.

Brilliant product, but the market doesn’t get it yet?