Your growth partner.
Fractional CMO for technical businesses with a strong product and a weak market story.
Which one sounds like you?
For VC-backed B2B and deep-tech teams, pre-Series B to growth stage.
“Nobody gets what we do.”
I turn your technology into a story buyers grasp in one sentence.
“We’ve drifted.”
I bring a once-loved brand back to what made people care.
Positioning that matches the product again, and the leading indicators to prove it.
“We’re ready to scale.”
I build the go-to-market for new markets, partners and licensees.
One proposition every market and partner can sell, instead of a new story in each.
Western UnionElectrolux
Translation, not persuasion.
Engineers explain what a product does. Buyers act on what they believe it does for them.
- OhmIQ
“zero scaling”Scaling, Solved. - UrbanFox
“vague security claims”Fraud, Decoded. - Stella Artois UK
“Reassuringly Expensive”The Chalice.
- Start with the engineers.
- Rewrite it for the buyer’s boss.
- Proof before pitch.
Two or three mandates at a time.
Senior judgement without a full-time seat. I work straight with founders and product teams, not through a layer of marketing management.
- UrbanFoxFractional CMO since 2024
- UniteVerseFractional mandate
- Your businessOpen for a third mandate
Typically from pre-Series B to growth stage, VC or growth-equity backed.
“Neil wrapped a powerful brand around our technology and made the world aware of a better way to heat water. A rare marketing leader who builds brands people love while driving the commercial results a business needs.”